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1) Deepika standing with #TukdeTukdeGang, and as a result her Chhapaak movie seeing very poor start, has caused a turmoil in India's celebrity advertisement industry.

Leading brands are playing it safe on Deepika Padukone, the country’s highest paid actress.

#ET News
2) Deepika Padukone, with a net worth of ₹103 crore, endorses 23 brands including Britannia’s Good Day, L’Oreal, Tanishq, Vistara Airlines and Axis Bank.

"We have been told by a mid-sized brand to STALL ads featuring Deepika for about two weeks."

#ET
3) While some brands have said they are reducing the visibility of ads featuring Deepika in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands".

This is #NewIndia!
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