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Ratul Aich Profile picture
@rat9
Sep 30, 2018 • 5 tweets • 5 min read • Read on X
Godrej vs IKEA battle. #IKEA dropped an #advertisement bomb. Every popular #publication captured it. Everyone needs to know got to know IKEA been #Launched in #India. People thinking #Godrej using IKEA Fonts are in contrary promoting IKEA. Not in this case. The case is very Image
different. Suppose on Sunday, you are couch surfing Pepperfry and other furniture websites. You already know IKEA is not doing free delivery, installation, warranty and emi behalf of Godrej. Walking into IKEA store now would be a curious fun exercise. If the effectiveness of
#promotion by IKEA fall short for #Brand Recognition by premium segment #customers then Godrej ads would be working against Godrej. Now for IKEA to overcome the shortcoming, it will take a lot of time. Communicating the improvement in 2nd round of ads by IKEA will never be as
effective as it was Pre-launch and on the week of Launch. For IKEA its a time based challenge now. Unless they take the benefit of Godrej's traditional reach to TIRE-1 cities (subtracting metros) and launch their store with improvement and locally promotes the
improvements before things cool down.

#marketing #leadership #sales #IKEA #Godrej #retail #furniture #ads #CX #UX #psychology

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More from @rat9

Ratul Aich Profile picture
Apr 25, 2023
Aich Surname Wikipedia

#Aich #Aitch #Aech #Surname #Kayastha #Kshatriya #Brahmin #Muslim #Hindu #Islam #Wiki #Austria #BadenWürttemberg #Germany #Bangladesh #Bikrampur #Dhaka

The following article requires a number of citations. The content has been collected & collaged from
the history of edits contributed by different people on the ‘Aich Surname’ page in Wikipedia. The link to the Aich Surname Wikipedia page is as follows. en.wikipedia.org/wiki/Aich_(sur….

Aich (also spelled as Aitch) is a Hindu #Bengali surname belonging to the Maulika Kayastha
Aguri (agro) caste mainly found in Burdwan or Birbhuma and Hoogly.

Kayasthas are a sub-caste of Hindus, found across both historical and modern India. The #Kayasthas emerged as a sub-caste or Caste of the #Kshatriyas in Bengal during
Read 14 tweets
Ratul Aich Profile picture
Nov 16, 2022
@RAYSITI @BeReal_App I think this app is a good conversation starter every single day. It will also trigger group calling because eventually, people will like to discuss the life moments in the photos in detail with each other in their free time. The influencers may decide to
@RAYSITI @BeReal_App celebrate their mundane routine life like photographer Jamie Livingston.
@RAYSITI @BeReal_App In the long run, this app will draw down the FOMO and peer pressure among a group of friends, be more empathetic towards each other and this empathy will turn into a comfort zone that will inspire friends to collaborate over petty ideas.
Read 28 tweets
Ratul Aich Profile picture
Nov 16, 2022
A discussion on the state of Digital PERSONALIZATION on the Internet.

#Personalization #SocialMedia #Internet #Echochamber #ContentStrategy #UX #UXDesign #socialmediamarketing #DataScience #Analytics #Algorithm #DarkPatterns #DarkAlgo
I was watching the Personalization versus Customization video on the Nielsen Norman Group YouTube channel (). Looking from the lens of social psychology, I think a video on Personalization versus Comparison (Comparative Personalization) would sketch
the future roadmap of digital communication design. This is because I've been thinking about the many ways personalization can be taken advantage of socio-politically at a global level while watching the video 'How short-form video is rotting your brain?'
Read 7 tweets
Ratul Aich Profile picture
Oct 23, 2022
I'm totally perplexed after watching the movie #Kantara. The expressions of Būta Kōla are subtle yet extremely gravitated. The ending scene where father & son meets in the jungle & they communicate through eyebrows instantly draws a parity with Kathakali. The unmatchable energy Image
in 'hunkar' grunt completely consumes the atmosphere. Bhoota Kola characteristics wouldn't have diffused into the heart & mind of audience in absence of repeated premonitions & hallucinations of the protagonist Shiva. On a lighter note I think some people in the theater
engrossed in the movie forget to breath. 🤣
Read 5 tweets
Ratul Aich Profile picture
Oct 6, 2022
@JioCare @reliancejio यह यूजर पैन पॉइंट्स मै जिओ यूजर इक्स्पीरीअन्स टीम के लिए खास तौर पर लिख राहा हूँ। मै चाहता हूँ की जिओ यूजर इक्स्पीरीअन्स के सीनियर मेम्बर और हेड मेरे इस टवीट को पढ़े। जिओ फाइबर के द्वारा जिओ टीवी प्लस उपयोग करने मे मूड खट्टा हो जाता है। पहले हम
टीवी चलाते थे और रीमोट मे चैनल नंबर दबाकर चैनल तक झट से पोहोच जाते थे। चैनल का नाम याद रखने की कोई खास जरूरत नहीं होती थी। एक चैनल मे पोहोचने के बाद, अप और डाउन एरो दबाकर ऊपर नीचे के चैनल ब्राउज़ कर लेते थे। अब चैनल का नाम याद करके रखना पड़ता है। बिस्तर पर लेटे लेटे अगर टीवी ऑन
करके चैनल लगाने का मन करता है तो पहले लाइट ऑन करना परता है जिओ टीवी प्लस बटन को रीमोट मे ढूंढने के लिए, फिर गले को साफ करके, चैनल को याद करके, रीमोट को मुह के सामने लाकर, चैनल का नाम जोर से बोलना परता है ताकि फैन की आवाज़ मे कही हमारी आवाज़ दब ना जाए। मतलब जो काम पहले केवल
Read 21 tweets
Ratul Aich Profile picture
Sep 25, 2022
Why does the Government of India, Twitter or broadband service providers censor searchable adult content on Twitter like searching hashtag “Allie Haze”? @Twitter #adultcontent #porn #censorship #internet #sex #broadband @JioCare #jiofiber @internetfreedom Image
@Twitter @JioCare @internetfreedom Why does the Government of India, Twitter, or broadband service providers censor searchable adult content on Twitter like searching hashtag “Allie Haze”? Is it by court order? @PMOIndia @JioCare @internetfreedom @TwitterSupport @barandbench
@Twitter @JioCare @internetfreedom @PMOIndia @TwitterSupport @barandbench Did I miss something related to the twitter adult content censorship circular from the Government of India or the Court? @IndianExpress indianexpress.com/article/techno…
Read 23 tweets

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