tl;dr hard to succeed if you don't know what you want, and EU has much clearer idea of that than the UK
ft.com/content/69edfc…
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That in turn requires parties to know their interests and to have a sense of how those can be achieved
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But at any other level of specificity there is obvious divergence
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But EU is also chasing some varied objectives too
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Short: challenge to integrity/value of EU membership
Long: potential addition to sources of instability around EU's borders
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BUT short-term effects weighed more heavily, because they were right there, whereas the possibility of the long-term problems was a, well, possibility
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But it didn't neglect the latter
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But there's a big 'but' now
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At present, the UK's failure to ratify the WA means the EU is far from where it wants to end up
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Regardless of whose fault it is, that looks really unlikely now, which in turn raises Qs about the durability of any outcome
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