Many of the successful founders you see didn’t win because of their brilliant idea or perfect execution.
More likely: they found (or stumbled into) a market with untapped (or growing) demand.
It all starts with the market!
More likely: they found (or stumbled into) a market with untapped (or growing) demand.
It all starts with the market!
Strategy, product, sales and marketing all matters, but only if you’re in the right market.
Obligatory @shl quote:
"It doesn't matter how awesome your product is; the market you're in will determine most of your growth."
"It doesn't matter how awesome your product is; the market you're in will determine most of your growth."
I’m beating this drum because I hear too many startup retroactives where the founder will say:
“We won because we had a great product.”
“We won because we solved a specific problem for a specific niche.”
“We won because we had an incredible team.”
Yes, but...
“We won because we had a great product.”
“We won because we solved a specific problem for a specific niche.”
“We won because we had an incredible team.”
Yes, but...
It’s the *market you’re in* that will determines how big (and how fast) you’ll grow.
The market matters.
It’s the primary multiplier.
If your market is a zero, all your other efforts (no matter how good they are!) will net out to zero.
The market matters.
It’s the primary multiplier.
If your market is a zero, all your other efforts (no matter how good they are!) will net out to zero.
One thing marketers, salespeople, devs, designers, and founders probably don’t want to hear:
When demand is really strong, you don’t even need to be that good!
Lots of “ok” businesses survive (and thrive) in captive markets.
When demand is really strong, you don’t even need to be that good!
Lots of “ok” businesses survive (and thrive) in captive markets.
Like a surfer, you look for rising tides. 🏄♀️
For example: the breakfast cereal market will reach $40 billion in 2023.
“But the cereal market is too entrenched!”
What if we combine it with all the demand for gluten-free foods?
My guess? GF cereal is 📈
For example: the breakfast cereal market will reach $40 billion in 2023.
“But the cereal market is too entrenched!”
What if we combine it with all the demand for gluten-free foods?
My guess? GF cereal is 📈
