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ME, FAKEGRIMLOCK, IN TECH FOR GREAT RECESSION, 911, DOT BOMB, AND ASTEROID THAT KILL ALL OTHER DINOS.

ME SEEN SOME THINGS.

HERE HOW YOU, PUNY HUMAN THAT SEE LESS THINGS, KEEP STARTING UP.
LEAN: THIS TIME FOR REAL.

GAME JUST GO FROM EASY MODE TO OHSHIT MODE.

MAXIMIZE ROI OF EACH ACTION.

OR YOU WILL DIE. NO UNDO, NO EXTRA LIVES.
BE CRYSTAL CLEAR WHAT GOAL IS.

CUT EVERYTHING NOT MOVE YOU CLOSER.

NO SIDE EXPERIMENT. NO LUXURIES AS REWARD TO SELF. STRIP EVERYTHING DOWN TO WHEELS, ENGINE AND STEERING WHEEL.
NOT SURE WHAT GOAL?

TIME FOR HARD THINK.

WHAT CAN SMALL TEAM DO THAT SCALE INTO HUGE MONEY WHILE CHANGE WORLD?

1. ONLY IF CAN DO WITH SMALL TEAM.

2. ONLY IF REALLY CAN DO.

3. ONLY IF SCALE.

4. ONLY IF HUGE MONEY.

5. CHANGE WORLD.
ENGINE, WHEELS, STEERING WHEEL.

ENGINE: WHAT YOU BUILD THAT LET YOU BUILD.

IE: MAKE THING THAT MAKE MONEY SO CAN MAKE THING.

ENGINEERING, DESIGN.

BE RUTHLESS ABOUT PARE DOWN TO MOST EFFECTIVE SIZE, MOST X PEOPLE (10X BEST, ANYTHING OVER 1X OK).

BUT NO PARE DOWN SMALLER.
ENGINE, WHEELS, STEERING WHEEL.

WHEELS: WHAT LET ENGINE MOVE.

IE: MARKETING

OK TO HAVE MARKETING. IF FOLLOW SAME RULES OF ROI, 10X.

NOT THROW MONEY AT ADS THAT NOT WORK.

GET SUPER FANS THAT SPREAD WORD.

USE SOCIAL.

STAND FOR SOMETHING.

OR QUIT.
ENGINE, WHEELS, STEERING WHEEL.

STEERING WHEEL: PROBABLY YOU.

IE: TELL ENGINE, WHEELS, WHERE TO GO.

NO CAN CUT STEERING WHEEL.

CAN CUT DECORATIONS AROUND IT.

PROCESS > MANAGERS.

MOSTLY FREE, MORE EFFECTIVE.

TOO MANY MANAGERS?

SYMPTOM OF BAD PROCESS KILLING YOU.
WHAT NOT CUT?

ENGINE, WHEELS, STEERING WHEEL, OBVIOUSLY.

BUT ALSO HIDDEN 10XERS.

EVERY TEAM HAVE SECRET 10XERS GLUE TEAM TOGETHER, MAKE 10X.

MAYBE LOOK LIKE NOT DO MUCH.

BUT REALLY MOST CRITICAL OF ALL.

LOOK FOR QUIET HUB ALL SPOKES CONNECT TO.

THAT THEM.
HAVE ENGINE, WHEELS, STEERING, GLUE.

HOW TO LEAN?

ME SAY, HOW YOU ASK THAT IN 2020! YOU DUMB!

NO, IT OK.

YOU HUMAN. BE DUMB COME WITH SPECIES.

REAL LEAN HARD. NO FIT IN BRAIN.

HAVE TO TEACH OVER AND OVER.

GET READY TO LEARN, DINO SCHOOL OPEN.
REAL LEAN WORK LIKE THIS:

1. IDEA

2. SMALLEST POSSIBLE ACTION TO VALIDATE IDEA.

3. REPEAT.

2 NOT MVP. MIV. MINIMUM IDEA VALIDATION.

EX: NEW FEATURE?

ACTUALLY BUILD STUPID!

"FEATURE COMING SOON, LEARN MORE" LINK SMART.

NO CLICKS? NO BUILD.
HERE NICE ILLUSTRATION OF LEAN.

DO LIKE THIS.
LEAN HARD BECAUSE IT HURT BRAIN.

BRAIN WANT TO DO BIG THING, HOPE IT WORK!

THAT LIKE PUT ALL MONEY ON DICE ROLL 1.

2000 TIMES IN ROW.

NO LISTEN TO DUMB BRAIN!

LISTEN TO ME, FAKEGRIMLOCK, BRAIN!

IT EVEN DUMBER, BUT RIGHT.
IF YOU THINK IDEA TOO BIG FOR LEAN, NO CAN PROVE WITHOUT BUILD EVERYTHING...

YOU WRONG.

AND PROBABLY DUMB.

BREAK IDEA INTO SMALLER ASSUMPTIONS.

KEEP BREAKING UNTIL SO SMALL CAN BUILD MIV IN DAY.

NO CAN MIV IN DAY?

KEEP BREAKING.
LEAN: BURN EGO TO LEARN.

NO BURN? IT WINTER. YOU FREEZE AND DIE.

YOU WILL BE WRONG. THAT GOOD.

NO CAN BE RIGHT UNTIL FIND OUT WRONG FIRST.

GO BE WRONG OVER AND OVER AND OVER, UNTIL ONLY RIGHT NO ONE ELSE CAN SEE LEFT.

THEN YOU WIN.
TIME FOR MAKE MORE COFFEE.

HERE SOME LEAN DRAWING WHILE WAIT, FROM BOOK ME, FAKEGRIMLOCK, ILLUSTRATE.

SMART WORDS BY @brantcooper AND @Pv

leanentrepreneur.co
GOOD JOB! NOW YOU LEAN TEAM, LEAN BUILD.

WHAT ELSE NEED TO SURVIVE?

CUT DUMB.

YOU HAVE LOTS OF DUMB THAT COST $.

NO DO ANY MORE.

ME HELP.
MAYBE YOU NOTICE RECENT WORLD EVENTS.

IF NOT, QUIT.

ME SAY IT PRETTY GOOD TIME TO GO REMOTE.

EXPENSIVE OFFICE? NOT NEED.

IT JUST DECORATION FOR EGO.

REMOTE BETTER, CHEAPER, FASTER. MAKE TEAM HAPPY.

IF DO RIGHT.

ME TELL HOW NEXT.
REMOTE TIP 1: EVERYTHING MOSTLY SAME, JUST SOMEWHERE ELSE.

EMAIL, SLACK, GIT, SOME AGILE TRACKER, TEAM WIKI, ALL SAME IN OFFICE OR OUT.

IF NOT USE, CATCH UP FAST.

REPLACE DUMB HUMAN STUFF WITH SMART MACHINE STUFF.

MORE TIME BUILD = MORE TIME SURVIVE.
REMOTE TIP 2: ASYNC > MEETINGS.

TALK EASY WAY TO PRETEND TO TRANSFER KNOWLEDGE.

WRITE HARD WAY TO DO FOR REAL.

WANT TO SURVIVE? DO HARD THINGS THAT WORK.

LIKE WRITE.

DOC ALL THE THINGS. AND WIN.
REMOTE TIP 3: VIDEO CALLS. BUT NOT TOO MUCH.

BE ALONE GREAT FOR FOCUS!

BAD FOR SOCIAL GLUE.

HAVE VIDEO STANDUP. EVERY DAY.

VIDEO.

NOT JUST AUDIO.

HUMANS NEED HUMANS.

SEE FACE = BUILD TRUST.

STARTUP MACHINE MADE OF PEOPLE.

TRUST BOLTS THAT HOLD IT TOGETHER.
REMOTE TIP 4: AGILE. OR ELSE.

THERE REASON AGILE INVENTED.

IT WORK.

GET AGILE PROCESS.

DEFINE. SCOPE. REQS. WORK. REVIEW. TEST. DEPLOY.

REPEAT.

IT LIKE SUPERPOWER FOR ALL TEAMS, NOT JUST DEV.

WHY YOU NO WANT SUPERPOWER?

GOING TO NEED IT TO SURVIVE.
REMOTE TIP FINAL: TRUST

CAN TRUST TEAM TO WORK REMOTE, KICK BUTT.

OR WRONG TEAM.

GO BACK TO START OF THREAD.

CUT OR FIX ANYONE NO CAN TRUST.

TRUST REST TO BE AWESOME.

RIGHT ONES WILL BE.
REMOTE TIP FINAL ADDENDUM: MAYBE PROBLEM IS YOU.

GIVE TEAM TOOLS, SUPPORT THEM NEED TO BE AWESOME.

IF NO WORK, CHECK SELF FIRST.

NO AMOUNT OF CUT FIX YOU DRAG TEAM DOWN.

IF FIX SELF NOT WORK, AWESOME TEAM STILL NOT AWESOMING, HIRE SOMEONE ELSE TO LEAD.

WIN > YOU.
THAT IT FOR THREAD.

ME HAVE CALLS, HAVE TO TELL PUNY HUMANS HOW TO AWESOME RIGHT.

IF LIKE DINO WORDS, ME LOOK FOR NEXT STARTUP.

OLD ONE NOT LISTEN, GO SPLAT.

NO GO SPLAT. HIRE ME, FAKEGRIMLOCK.

OR ELSE.
HERE MORE LEAN ART, FROM LEAN BRAND BOOK. ART BY ME, FAKEGRIMLOCK, WORDS BY @JeremiahGardner

leanbrandbook.com
IN DARK TIMES, STARTUP LIKE THIS:
MORE ART FROM LOST FAKEGRIMLOCK BOOK.

NOW TIME TO SHARPEN.

TAKE BIG DUMB IDEA.

CUT AWAY DUMB UNTIL TINY UNBEATABLE AWESOME IDEA.
BUILD PERFECT LEAN TEAM.

UX + CODE INTO $.

THAT YOUR ENGINE.

ONLY NEED EXACTLY ENOUGH OF EACH.
STUCK INSIDE?

WHILE ENGINE BUILD, YOU THINK.

THINK X10 BETTER THAN BUILD X10.

ONE PERFECT PUNCH IN RIGHT PLACE?

BETTER THAN 1000 PUNCH IN WRONG ONE.
SOMEWHERE MARKET HAVE UNMET NEED.

YES, EVEN NOW.

NEED YOU CAN MEET.

THINK UNTIL FIND WAY TO MEET YOU CAN SCALE.

THEN UNLEASH LEAN ENGINE TO WIN.
POWER OF LEAN TEAM IS TAKE 10X IDEA, TURN INTO 1000X PRODUCT.

WHILE STILL LEAN.

NEED BIGGER TEAM?

IDEA TOO SMALL.

GET BIGGER IDEA AND SMALLER TEAM.
BUILD SMALL TO GROW BIG.

LAUNCH.

LEARN.

REPEAT.

ESPECIALLY LEARN PART.

STARTUPS DIE WHEN GET TOO BIG, TOO SLOW, TOO SOON.

STAY SMALL TO REACH STARS.

THEN GROW.
IT GOING TO BE HARD.

BUT WHEN GOING GET HARD,

SMART GET SMARTER.

FIND LEAN IDEA THAT SMASH WALL.

BUILD LEAN TEAM TO BUILD IDEA.

ITERATE LEAN TO REACH STARS.

EVEN NOW.
BONUS CHAPTER OF "HOW TO SURVIVE SOME IDIOTS WRECK WORLD INSTEAD OF HANDLE #CORONAPOCALYPSE" BROUGHT TO YOU BY LOST FAKEGRIMLOCK BOOK.

THERE REASON IT LOST, BUT ME NO TALK ABOUT THAT.

YOU CAN FIND ALL THE DINO THINGS HERE. BOOKS, ART, ETC. fakegrimlock.com/2014/04/all-th…
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