Thread by @Abhi_finance

An Women turned her initial ₹20,000 Investment into a net worth of ₹1,000 Crores.

Story of RAJNI BECTOR Founder of @cremicafoods (Bector's Food)

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Imagine a woman who once used to prepare ice creams in the backyard of her Ludhiana home as her way to fight boredom heading a Rs.1,000 crore food enterprise.

#burgerking #food @FinancialAdda @stocktalk_in

Mrs Bector was born in karachi and then moved to Delhi with her family.
After her children went to boarding school, she noticed that there was huge demand for her desserts. 

#Delhi #India #market

Which led her to launch food company Cremica in Ludhiana.

Way back in 1978 when Rajni Bector started her venture unveiling her love for baking, little would she have imagined it to grow into what it is today

#foodie #company

Despite setbacks such as the violence in Punjab in the 1980s, she persevered and eventually got contracts from the likes of MacDonald's for bread and 'vegetarian' mayonnaise.

#Punjab #McDonalds

Mrs.Bector’s fondness for cooking made her to try out various recipes of ice creams, cakes and cookies.

It was so good,that her friends motivated her to start a business out of it.

#business #BusinessOwner

Operating from her home kitchen,with one small oven and an initial investment of ₹300,she started her business.

Word spread and orders for parties and functions kept pouring in.

#Investment #investing

Despite of Mrs.Bector’s giving her heart and soul who never compromised on quality worked hard, 15-16 hours a day and sometimes spending sleepless night, to complete her assignments
her business wasn’t making muchprofits.

#StriveForGreatness

On the recommendation of her husband, Dharamvir she decided to expand, commercialize and take it up as a serious business.

#businessgrowth

As the first step, In 1978, with an investment of ₹20,000, Mrs.Bector set up a small ice-cream manufacturing unit in the backyard of the Kothi, enabling her to take bigger orders for marriage parties.

#IceCream #invest

During 1990s in Punjab and there was a lot of tension between Hindu traders and Sikh farmers.

By this time, Cremica Group was a respectable ₹5 Crore business.

The family decided to put all its eggs into one basket.

#FarmerProtestHijacked #farmersrprotest

Mrs.Rajni's All 3 Sons and husband joined the Business.

With the involvement of her husband and sons, the passion-led business started by Rajni turned ambitious and professional.

#Professionals

The turning point came in Cremica when in 1995 @McDonalds was coming to India & was scouting for local suppliers.

Being a young entrepreneur Mr. Akshay Bector’s wrote a letter to McDonald’s head office.

Partnership soon expanded from supplying buns to Liquid Condiments.

Cremica Group entered into 50:50 joint ventures with the @Quaker Oats, a fortune 200 Company of USA.

A new company by name Quaker Cremica Foods (P) Ltd was set up to produce liquid products as,Tomato Ketchup, Mayonnaise & Sandwich Spreads, Milk shake.

#fortune

The plant has been operational from Oct 1996.

Since 1996 Cremica Group has been supplying buns, ketchups and toppings to McDonald's - its key business partner.
It has also partnered with @CadburyUK
@ITCHotels & @ebifood, a UK based firm.

#itc #CadburyFestive

In year 1999 Quaker Oats Cremica’s partner withdrew from the joint venture.

The name of the company was changed from Quaker Cremica Foods (P) Ltd to Mrs.Bector Food Specialities (P) Ltd.

From almost nothing in 2003, it now exports products worth Rs.150 crore to 60 countries.

Maintaining quality consistency has been the base strategy for Cremica Group.

By 2006, Cremica Group was clocking revenues of ₹100 Crore, with a 30%YOY growth.

@GoldmanSachs picked up 10% stake in the company for ₹50 Crore that valued the company at 500 crore in 2006.

However in 2010,Goldman Sachs later exited and sold its share to @MotilalOswalLtd.

In 2010 With the help of its fully automated plants,employing over 4000 people across different locations.
Cremica Group crossed annual sales of ₹650 Crores.

#AUTOMATION #employees

DEMERGER:

In 2013 the business was divided equally among Mrs.Rajni Bector’s three sons.

As a part of the entire settlement the PE Firm Motilal Oswal which currently has 20% stake in the company will only have a stake in the biscuit business.

Post the de-merger while the biscuits business is planning an IPO.

The condiments business under akshay vector is going national in retail space by foraying in the highmargin kettle chips segment.

The products @cremicafood Manufacturers today👇👇

Major Competitors of Cremica in the markets👇👇

#Competition #CompetitionTime

Major clients of the Cremica Group in the market👇👇

#market #marketresearch #MarketUpdate