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⚗ trylks @trylks
, 11 tweets, 5 min read Read on Twitter
I should be using moments, but I like threads
first you hit diminishing returns, then you question the ROI

[Short sub-thread]

Unconstrained hype, sales, marketing, you name it (I would say: "BS") has a problem: it creates unrealistic expectations that the technology cannot meet. This is not a problem for bullshitters, but for our entire society.

When customers are disappointed, the money stops flowing, investors lose their investments, and the bubble burst, resulting in a new winter. Meanwhile, it can be very profitable, but remember: gold coated shit is still shit.…
The cost are the future investments that will not happen, setting the area back for years or decades, in addition to the opportunity cost of the resources allocated to the bubble. Which could come at the cost of some new dark ages:…
Action can be taken on three fronts:

1. Technology: sustain the bubble by making reality similar enough to hype, which would imply some kind of accelerating returns, assuming that is not another form of BS (a strong assumption IMHO)…
2. Economy: preventing BS success by spreading information more effectively a daunting task

where attempts have been ineffective…

BS and cyclic bubbles/winters may be caused by incentives

3. Ethics: When everything else fails, the only option may be self-regulation, as industry or individuals. This is failing today, some people cannot see the huge difference between BS and marketing. Consider this as a good example of marketing:
If this is a war (countless lives depend on it) we are losing many battles in it. In a worst case scenario, losing the war is a "great filter", and it may be only a few generations away from us.…

Also relevant:…
[end of sub-thread]

Maybe time for a @threadreaderapp unroll

Ideally, it would get updated if I add new tweets. There may be not too much to add to the whole point, but maybe some examples, over time.
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