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Richard Broughton
@Richard_Ampere
, 4 tweets, 1 min read Read on Twitter
Sky saying that sports viewing on linear is up @SportsProEvents #SPOTT18 - echoing comments from NBC that online sports video is broadly additive to the mix
Next stage of NowTV in UK is to add sports passes that mirror the new themed Sky Sports channels
Change to sports packaging has boosted Sky Sports subscribers - alongside admission that prior to this, subs were on a downward trajectory #SPOTT18
Sky: OTT competitors to Sky Sport, rivals' investments are small scale at present
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Richard Broughton
@Richard_Ampere
One thing I've been wondering is why UK media owners and ad agencies haven't been using their inventory and positioning to communicate more on Brexit...
Why? Well, the ad industry is particularly volatile and extremely vulnerable to marketer confidence. If there is even a hint of a downturn, advertisers begin to cut budgets and the ad sector takes an outsize hit.
For instance. In the 2008/2009 financial crisis, UK nominal GDP dropped by about 1% in 2009 compared to 2008. The UK ad sector took a 12% hit - declining ~£1.9bn between 2007 and 2009 (with the bulk in 2009).
Read 12 tweets
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Richard Broughton
@Richard_Ampere
NBA: you have 72 hours to convert a new app user into a retained customer, and 10 days to cement this.
NBA: Need to build fans of the future - engage younger audiences and kids to build long term brand #SPOTT18
NBA: readying Europe for microtransactions to allow people to dip in/out
Read 3 tweets
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Richard Broughton
@Richard_Ampere
Guy-Lo at UEFA - hopefully new OTT players generate new competition. New players don't change the way UEFA sells, but does change what is sold - need to adapt the content and service to suit exploitation instead #SPOTT18
Sky Deutschland worried about fragmentation of rights - and what that means for consumers and the prices they have to pay, and the experience (and whether that influences whether they pay anything at all) #spott18
IOC also suggesting that the fragmentation and costs will change for consumers - but the consumer will decide on the extent to which they want to pay. Not necessarily as worried as Sky D - more sees it as a shift to a more transactional relationship between consumers and mediacos
Read 7 tweets

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Arti Agarwal
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#Video I manifest the shakti of #consciousness over matter - moving objects without touching them. I'm sitting more than 1 ft from the coconut. It rolls when I'm in Oneness with @SriNithyananda & the coconut. I only give command internally

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Ibrahim Bbossa #IKB
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Steve Herman
@W7VOA
Next week in #UK @POTUS will have dinner with @theresa_may and business leaders, according to @10DowningStreet.
During the #UK visit @POTUS will also hold talks with @theresa_may at her manor house and meet Queen Elizabeth at Windsor Castle, according to @10DowningStreet.
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