, 7 tweets, 3 min read Read on Twitter
Teens abandoned Facebook, so it recruited 100 high schoolers for focus groups to teach it how to build a meme browser. Here's what sources tell me about the cringey result...[THREAD] 1/
Facebook has been secretly testing a product called LOL for months. This feed of video memes could end up a feature inside Facebook or a standalone app. It's got some funny categories... 2/
Facebook LOL pulls in top funny News Feed videos from meme Pages and categorizes them into "Fails", "Pranks", "Savage", and more. There's even Snapchat Discover-style themed collections... 3/
One actually cool thing Facebook did here is let you tap to fast-forward inside LOL videos like they're Stories. You can react with "😍 Funny", "🙄 Alright", or "😴 Not Funny" 4/
Facebook is effectively challenging Imgur to become the meme browser. You can even upload or link to videos you want to submit. But teens may be too far gone from Facebook... 5/
Scandals, parents, & baby pics may have permanently scared teens away. Even if it has good ideas, Facebook's brand haunts it ability to launch new products. Here's my full report on LOL techcrunch.com/2019/01/18/fac… 6/
If you want more of my scoops and thoughts on building apps, smash that subscribe button for my upcoming newsletter "Moving Product" and I'll be all 😍🙌 getrevue.co/profile/joshco… 7/7
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