The public is well aware that promises, warnings, forecasts are not going to be exactly what they are supposed to claim they are.
Were the Leave campaign the only ones sophisticated enough and on the ball to try using modern techniques? Was the Remain campaign so out of touch that they didn’t?
No and no.
And how were these voters targeted? Through their phones, tablets, computers. Voters who also had access to TV, radio and newspapers. Who spoke to family, friends, & colleagues.
An electorate; a nation; people.
There was no evil genius pulling the strings. There was no one-sides propaganda seen exclusively and without context.
There was just a nation of people looking,hearing, reading, thinking, and ultimately voting.
But in the end there was a vote. One side won. One side lost.
Democracy need loser’s consent not denial.