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1/ The Phoenix Project #ebook is *free* today (Dec 19) on @amazon & other bookseller sites.

If there’s someone you think should read it, now’s your chance. Retweet + tag your friends, colleagues, bosses.

Link: itrevolution.com/free-the-phoen…

(A Thread) @RealGeneKim @kevinbehr @gspaff
2/ PS: The Phoenix Project ebook should be free for 24 hours across all ebook platforms (Amazon Kindle, Apple iBooks, B&N Nook, etc…)

Keep reading for book & #DevOps history.
3/ Since 2013, The Phoenix Project has sold over 500,000 copies, and is constantly given by consultants as gifts to clients, by managers as training to employees, and by co-workers to peers as an example of a new way of working.

4/ The Phoenix Project has been translated into 11 other languages:

Japanese (@NikkeiBP_books)
Russian
German (@oreillyverlag)
Simplified Chinese
Complex Chinese
Portuguese
Vietnamese
Greek (@PsichogiosBooks)
Korean
Polish (@helionpl)
Turkish (@timaspublishing)
5/ “Parts Unlimited” has become the ultimate fictitious company used across the industry.

Even @Microsoft trains employees using case studies based on it: microsoft.github.io/PartsUnlimited/
6/ A live, multi-day simulation by @gamingpaul is run by companies like @Ranger4ltd, @theitilexperts, @Xebia, @itsmacademy, @IILGlobal, @centric, @DevoteamNL, and more.
7/ Fanfiction has sprouted up, including this org chart for Parts Unlimited. cc: @MattThatITGuy
8/ Children are being raised (properly) on the principles in the book. cc: @scottpeyser
9/ It has inspired a multitude of summaries, reading guides, and look-alike books on Amazon (all of which are unauthorized, so please refrain from buying them).
10/ Widespread readership of The Phoenix Project has been growing steadily, much like the interest in DevOps itself (maybe not THAT rapidly—whoa).
11/ @damonedwards does an amazing job recounting the origin story of DevOps in this short @YouTube video:
12/ Here are some major milestones of the DevOps movement:

2009: John Allspaw (@allspaw) and Paul Hammond (@ph) give their famous presentation “10+ Deploys Per Day: Dev and Ops Cooperation at Flickr”
13/ 2009: Patrick Debois (@patrickdebois) famously missed Velocity where “10+ Deploys Per Day” was delivered, and organized the first-ever @devopsdays in Ghent. He also coined #DevOps as a shortened hashtag.
14/ 2013: Puppet Labs (@puppetize) and IT Revolution Press (@ITRevBooks) released the first State of DevOps Report. #stateofdevops
15/ 2013: @ITRevBooks released The Phoenix Project (free Dec 19, 2019 on all bookseller sites) by @realgenekim @gspaff and @kevinbehr, which became a cult classic for #technology professionals in need of a better way of working.
16/ 2014: 1st ever DevOps Enterprise Summit (#DOES14) where well-known, large organizations get on stage to talk about their technology transformations. @jasonacox @cdavisafc @dominicad @damonedwards @chawklady @botchagalupe @FletcherJofanon @jonsmart @Ben_Grinnell @jgallimore
17/ 2016: The DevOps Handbook is published (the first section is included in 5th Anniversary Edition of The Phoenix Project). @realgenekim @botchagalupe @patrickdebois @jezhumble
18/ Massive companies begin declaring the importance of technology.

Like @Target. @hmickman @RossClanton

cc: @jsnover
22/ The #data that DevOps works speaks for itself -- Accelerate won the @ShingoPrize Publication award in 2019. Congrats to @nicolefv, @jezhumble and @realgenekim. @JAChavner
23/ This is just a small slice of the impact that DevOps and The Phoenix Project have made. Grab your copy of the #book for free today only (Dec 19), and share this message with others with a retweet.

Link: itrevolution.com/free-the-phoen…
24/ Oh yeah, and while The Phoenix Project addresses the Ops side of the story, we’ve just released The #UnicornProject by @realgenekim which covers the #Dev side and landed on the @WSJ bestsellers list. Check it out here: itrevolution.com/the-unicorn-pr…
@RealGeneKim @WSJ Please note! The link we provided is to the US Amazon site, but this offer is available WORLDWIDE on many platforms, simply go to your country's version of the sites — Amazon (world), Apple (select countries), Barnes and Noble (US), Kobo (select countries), and Google (world).
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