Fascinating dynamics here on some of the Twitter traffic boosting the Nueva Alianza in Mexico.
Pretty much a textbook case of what organic traffic doesn't look like.
@DFRLab #ElectionWatch
medium.com/dfrlab/electio…
Pretty much a textbook case of what organic traffic doesn't look like.
@DFRLab #ElectionWatch
medium.com/dfrlab/electio…
Just one example: hashtag MeadeConNuevaAlianza.
Almost 60k mentions in 48 hours. Quite a spike, but it could be organic.
Almost 60k mentions in 48 hours. Quite a spike, but it could be organic.
But look at this. Those mentions came from 13.6k users.
That's an average of 4.4 posts per user.
That's at least double what would be normal for organic traffic.
That's an average of 4.4 posts per user.
That's at least double what would be normal for organic traffic.
Add to that, 95% of the mentions were retweets. That's way above what you normally see in organic traffic (generally 60-80% in large flows).
The fifty most active accounts posted almost 15,000 mentions in 48 hours.
That's a quarter of +all+ the traffic coming from fifty accounts.
That's a quarter of +all+ the traffic coming from fifty accounts.
Some of the accounts looked like cyborgs or bots. Some looked human.
The likelihood is that the traffic was driven by a combination of all of them.
But it's certainly from a relatively small group trying to make itself look large. /
Thread ends.
The likelihood is that the traffic was driven by a combination of all of them.
But it's certainly from a relatively small group trying to make itself look large. /
Thread ends.
