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Y2K Aesthetic Institute 💽
@y2k_aesthetic
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In 1997, Alton Towers in UK announced the world's first vertical drop coaster, set to open on March 14, 1998, What followed was an intense marketing campaign to promote the ride.

This is Alton Towers' Oblivion, a thread:
To hint at the ride's vertical drop nature, the park distributed this promo leaflet as a teaser in 1997.
Alton Towers released a promo kit that contained information about the upcoming ride to staff members in the shape of underpants.
Also distributed was a condom promo pack, released jokingly with the tagline: "The ride of a lifetime".
Staff members patrolled the construction area, with a distinctive Oblivion-themed orange uniform. They were instructed not to interact with guests to add to the mystique surrounding the ride.
Upon the ride's opening, lots of Oblivion merch popped up, that included shirts, condoms referencing the ride's tagline, "The ride of a lifetime", and even bodyspray.
The graphic motif of "Don't Look Down" at the ride's vertical drop.
Thank you for reading! Next thread we will look at another Y2K-themed ride, Air (2002).

Construction and brochure photos sourced from gallery.towersalmanac.com/index.php?cat=…
gallery.towersalmanac.com/index.php?cat=…

– @FroyoTam
A bonus: Oblivion's commercial:
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Y2K Aesthetic Institute 💽
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