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Happy Monday! Here is the second thread on Twitter for science organizations. Today we will discuss tweets - how to craft them, how to use hashtags, mentions and quote tweets @PrinSciAdvGoI
For our first thread in this series click here -
For our first thread in this series click here -
The one thing to take away from this thread is this - All tweets are public interactions. Not only are they interactions with the public, but tweets are also public information. A social media rep speaks on behalf of the organisation. Keep personal opinions for personal accounts
Write full sentences but be as brief as possible. Only use commonly known abbreviations - if necessary, expand them. Do not use too much scientific jargon - remember you are reaching out to the general public, not a group of scientists.
Mentions and Hashtags - use them sparingly and selectively. Do not write tweets that are simply full of mentions or hashtags. Try to keep it to no more than 3-4 hashtags and 2-3 mentions per tweet. If you need to reach out to a wider audience, request for retweets.
Use hashtags consistently through your threads and tweets so that tweets on a topic are accessible to aggregators. New hashtags can be generated for events to send out themed tweets eg. #BLiSc New hashtags can also be made for tweet threads on a single topic eg. #PhDFunding
How to choose mentions - Only mention twitter handles if they are closely related/relevant to the topic at hand. Use official handles. Do not craft tweets filled only with mentions. Use judgement to know when to mention an org vs. an individual one.
Quote tweets (QTs) or 'Retweet with comment' are best used to amplify single voices with lesser followers. For example - new work from a lab/PI in the org. While writing QTs always write a sentence with a description or extra information. Do not re-mention or re-use hashtags.
And thats it for this week! As always, please feel free to discuss and add more points. 🎙️🙋♀️🙋♂️
Next week we will talk about tweet threads, replying in discussions and using images!
Next week we will talk about tweet threads, replying in discussions and using images!
