Ratul Aich Profile picture
Sep 14, 2019 47 tweets 17 min read
I am independently Ideating the #Reliance Jio GigaFiber Gaming Cafe / Gaming Arcade Experience & Business Model. A platform to cultivate gaming culture with behavioural science. Onboarding folks to the comfort zone of #Gaming Clan. Like first you learn to drink with friends
then comfortably drink alone sometimes. Create a stereotypical differentiator between Teens gaming & Adult gaming experience. The Gaming Cafe will be set up in the middle of Software Tech park & Industrial Areas, not in the city market. Cafe will serve Beer! If this cafe
can't be profitable being in the centre of Tech Park high paying consumers, then doom the future of Adult Gaming Arcade in India. It will also be the experience platform for newly Launched Hardware with the complete environment for immersively experiencing it for long
relaxing hours, results in cross-selling and up-selling. Other revenue channels would be simulated gamified training, L&D for Corporate. Primarily utilized as Analytics Hub, Observational Research, Ethnographic Study, Hardware IoT Lab & Game development Studio. A buzzing

#gaming #arcade #gamedev #casino
Similar thread for reference only.
A symphony of Hospitality and Gaming over Behavioural Science.
Arcade in Malls and Underground gaming parlour exist since ages in India. At most people with kids in the family access #Arcade for a couple of hour in a month. Underground #Gaming Parlor is too dark, dusky and congested for non-gamer to feel comfortable. This is IMAX OF GAMING.
Here, the idea is to achieve an average of 6 hours a week to even qualify for the word IMMERSIVE EXPERIENCE. It has more to do with Hospitality Business than Gaming. The idea is to pull Women (Unisex) and Non-Gamers in the comfort, confidence and body language of gaming. I am
working on the idea in part and piece. Too big for me to conceive. Too big for a team of experts to conceive at once. Architectural Space Design Psychology is one of the main factors for the success of this establishment. Then the lite ambience over the dark age-old
game parlour theme. Don't want to associate anything with the past. A new space for cultivating new market possibility.
A scene from The Founder, McDonald story. Old USA common establishment was having Court House and Church that could be identified from a distance. Then comes the McDonald Golden Arch that could be spot from a distance on the highway. This IMAX of Gaming must be able to spot
from a distance. Anyone visit the town or a new locality should be able to spot it. It should give them a sense of homely nostalgia.
Concept of McDonalds - The Speedee system. Behavioural Science + Hospitality Architecture.
Someone I was talking to wrote to me today.
I have waited to see a professional business plan which contains budgets and projected profit/loss statements. Without a business plan, you seem to be zinging and bouncing around from idea to idea. Without exploring each idea in a
rational fashion.
I tried to make him understand about the new territory that we are exploring through this concept.
This is a new concept. We can't simply begin with profit and loss estimation when we don't even know the look and feel of the establishment. If I'd be making a
shopping mall or another themed restaurant then I could have directly start with a business plan because more or less I'll be copying it from another business. This cafe has a TV screen and sofa in an open cubicle. This doesn't look like a lobby, not like a hotel room, not like a
traditional restaurant. This is the gap where we have to do in-depth user research. When a person looks at our ad in the newspaper, what is going on in their mind? What encourages them to drive to the establishment for the first time? When a person looks at the establishment from
500 meters what is going on in their mind? What makes a non-gamer cross the cognitive threshold and enter the restaurant that is meant for gaming but advertised as hospitality (assumption)? How could he not feel awkward being a non-gamer walking into the establishment?
What happens when he walks into the building? How is he treated? What kind of treatment build confidence in him to try new things (staff training & development)? How much of the open area is required in the restaurant that could put a positive impact on the mind of new walkins?
How light would play its part in psychology to establish a positive new space? What is going on in the mind of the user when he first sees the TV Screen in front of him? What is the set of games would he normally like to try to get hang of gaming? How could we make him spend
a little more time than he initially considers while leaving his home? What kind of experience is he taking away with him? What influenced him to be a fan and spread the brand by word of mouth to his friends and office colleagues? What would make him walkin again and again to
the cafe? What conditions in his life does he associate that triggers him to walk into the cafe? This is the reason emphasis is on behaviour research and hospitality architecture research. This is the reason Conducting research is a full-fledged exercise that will require a
serious budget, time & experts. I don't think, I could asses or ideate business plan even before behavioural research that is the driving factor of this establishment. Invest in Architecture Hospitality Behavioral Research Project.
Do you think gamification in gaming would train dopamine hormone triggers in gamers & turn them to civil soldiers for political gain? Sports & sportsman have a shared history in Politics. #esport #sports #gaming #gamer #UX #gamification

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More from @rat9

Apr 1, 2021
I am in the midst of two world. Education in Visual Communication, Animation, Fine Arts and worked in Information Technology space as User Experience Principal Consultant. The society's temperament toward these two domains
are very different. Although, someone's need is someone else job. The advancement in Information Technology / Visual Technology (camera, media software, comm channels, technical frameworks / processes) will bear fruit only when the people in Visual Communication field will grow &
utilize these technologies alongside. The social outlook and support toward a person taking up Technology as a profession is overwhelming as compared to someone taking up different streams in Visual Communication as a profession in India. m.economictimes.com/tech/trendspot…
Read 10 tweets
Jan 9, 2021
How could learning the basics of philosophy help user experience designers to understand the socio-economic world?
Philosophy, Regulation in Society, Jurisprudence in Law, getting the

#ux #strategy #philosophy #jurisprudence #socioeconomic #design
approval for a new product or service in the market and Ethical Business practices share direct correlation. The hypothetical statements are stated by Philosophers and Sociologist at the Ecosystem level. Then they are further broken down to
objective levels for analysis.

Yesterday, I put on my thinking hat to look for articles and videos that could clarify the correlation. I found few of them.
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Nov 5, 2020
What changes in video game ecosystem would encourage entrepreneurial growth of game developers and game designers?

#gaming #GamingNews #GamingStartup #StartUp #Androidgames #pcgaming #gamedev #gamedesign #gamedeveloper #AVGC #design #designsystem
The industry is obsessed with terms like immersive gaming, pro gamers, longer gameplay sessions, engagement etc. The game dev community is growing at a rapid pace. The game schools, number of game startups, number of games launched in the market are growing alongside. Games are
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The high worth individuals were early adopters of the internet and good spender. Similarly the high worth individuals were early adopters of Apple products and they are
Read 19 tweets
Oct 15, 2020
The right time has arrived along with the launch of The National #AVGC Policy to conceptualize a dedicated #Animation #Freelancer Website that may house the complete spectrum of 4000 specialist artists in different categories that are required to
create a full fledged animation feature film.
It takes 4000 professionals to complete an animation movie. The freelancer websites at its current state is good to hire a small team that may work on a small animation gig. Although, 4000 specialists work in a
full feature animation film that are distributed in three categories namely pre-production, production and post production. A dedicated freelance animation platform would evolve as the foundation for the full fledged animation feature film ecosystem.
Demand will improve when
Read 16 tweets
Oct 15, 2020
I am working on India Animation Industry Ecosystem Governance Vision Statement. #AVGC @CBFC_India @MIB_India
The many ways that could device the growth of indigenous full length animated feature films.
Everyone's ethos logos pathos is heartily welcomed.
Read 5 tweets
Oct 2, 2020
Government & Public websites are part of Essential Design & Universal Design. The private websites & apps have decade long visionary goals to achieve the next billion users, the next 200 million users. On the other hand, accessing the government websites is a necessity by
1.3 billion people in India, available at disposal. Jacob's Law of internet user experience, have a prime significance shaping the usability of Essential Universal Design System. Accessibility of technology (hardware & software), collective intelligence of people in a
demography, Average IQ of individuals living in village, town, city & metropolitan demands Jury Usability Evaluation of Essential Universal Designs at regular intervals. The human society have turned technology centric so does the
Read 4 tweets

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