Today's must read is an account of something I've been threading about for months: Parscale's FB effort to drive MAGA narratives to keep Trump voters in-line despite Trump's scandals & convert new, white working class whites into Trump voters (which my fellow analysts sneer at)
As I talked about previously, I monitored right-wing media throughout the House impeachment hearings- it is exactly as described here. The vast majority of Americans on that side of the aisle were presented a carefully cultivated "alt fact" version of the hearings & scandal 
that as the article's headline alludes to, are techniques the Trump world (and the broader right wing media machines) have adapted from the state propaganda techniques used by some of the most heinous authoritarian regimes in the world. In other words, this is some serious shit.
Please keep in mind, the author here went in under deep cover, knowing he was there to observe the effects of a propaganda network, and yet still found himself pushing away from reality. Imagine if you brought ideology, party, and cognitive impulses in with you?
Along with amassing control of much of the local TV News networks, conservatives are also making a concerted effort to dismantle the credibility of local news channels- which will allow them to spread beyond the largely static partisan news environment.
Regarding @taraemcg smart decision to return fire, someone needs to behave strategically on the other side and accept that which can not be changed, this is a war, join or die.
