A terrible thing.
IMO the advertising model was was doomed with the growth of the Internet. Too many have clung to the click model, then the paywall model that sets a price that is the same for regular people as it is
For the well off. When I was younger I subscribed to four papers. It was expensive then - a young person not making rock star money but it was doable.
For nearly everyone from bottom to middle that model eliminates our ability to stay informed - and I have always believed
in print #journalism over #television journalism. Especially the longer, heavy lifting, serial pieces.
In my community I have done what I can. I have enforced the public records act. I have reviewed and researched and collected massive amounts of documents and tips
and I made a few friends in the print world. I would give anything I had to my friends in the print world because they had the ability to shine the light 💡
The advert model is weak now because of the power the advertisers have with the paper - not mom and pop advertisers
- but the super rich and powerful players that exist in every #community. They have the ability to turn off the faucet, so to speak - and They Do.
Now I’m a full believer in the non-profit model - but it will take the same wealthy individuals to invest in these entities.
People like @juliepackard who give a lot to the local community.
Billionaires like @MikeBloomberg could have a huge impact on shining light in the darkness - but they must not get involved in any part of the operations of these news gatherers and #journalists.
That’s what our communities deserve. #Jourmalists will best call out our public officials and the powerful who fund them. The journalists - many of whom have already lived through a #pandemic of sorts.
The slow and painful death of the 4th Estate.
-30-
@Calkins_Royal