Thread by @iamnickyates

***How to hack Facebook for copywriting riches***

"Facebook sucks! Twitter fo eva dawg!"
-Not me

Facebook is awesome for research and finding ideas

This thread will show you how I personally have profited from Facebook (no ads or money spent at all)

Groups are INCREDIBLE research

Groups are an "insider's circle" of information

For example, I write for a marketing agency that represents fitness professionals

These fit pros sell a specific funnel which involves an upsell to a private Facebook group

And this is pure gold

I am given access to a female dominated group and I see:

*Problems
*Concerns
*Successes
*Pain points
*Lingo (how they speak)
*What they don't understand
*What they are good at
*What they need help with

And then I turn that into profits...

I write emails for my clients

I can turn every single comment and post into valuable emails that upsell the current members

They are literally TELLING ME what they want

Then I provide the answer via email

This is marketing 101, kiddos

Don't be a mere marketing mortal...

And that's just one example from a female dominated group...

What about the men?

Even easier, most every guy wants to solve the problems of looking and feeling masculine

That's why they are working out in the first place

It's old school caveman psychology

Keep reading...

The male dominated group I write for has similar concerns but a little different:

*They are comparing to one another
*Measuring weights and looks
*Asking more specific questions because they are more experienced with fitness

So, I angle my emails differently

Here's how...

When I write to this specific niche, I'm writing to a more experienced fitness group

Males have most likely been in the gym before (unlike a lot of females I write to)

So, "fear of the gym" is something I don't write about

The males want more lifting knowledge...

This is where the "what not how" copywriting comes in

I tell them WHAT to do to achieve the aesthetic, lean look they want

But I don't give them HOW

They have to upgrade their purchase to receive the program they need with the HOW TO information

See how that works?

What can you do to profit from Facebook groups?

1. Choose your niche and get in their minds
2a. Either pitch people selling to this niche or...
2b. Create a list of your own
3. Find a product

And then...

You sell to that list repeatedly

It's that simple, you just have to do the hard work at the beginning, which is growing a list or finding one

They've given you the golden ticket already, they tell you every day how to sell to them in the group

Lastly...

Click the below link to take you to the top of this thread and give it a RT for me

https://mobile.twitter.com/iamnickyates/status/1083797271018434561