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UEFA have now published the final payments to clubs for 2018/19 European competitions. In the following thread, I will first look at the Champions League distribution, then the Europa League and finally payments by country (with a focus on the Big Five leagues).
In 2018/19 each of 32 clubs qualified for Champions League group stage got €14.5m plus €2.7m for a win and €900k for a draw. Additional prize money for each further stage reached: last 16 €9.5m, quarter-final €10.5m, semi-final €12m, final €15m and winners €19m.
#FCBarcelona had the highest 2018/19 Champions League payment of €118m, but English clubs received four of the top six distributions: winners #LFC €111m, runners-up #THFC €102m, #MUFC €93m and #MCFC €93m. #Juventus were 4th with €96m and #PSG 7th with €86m.
The Champions League revenue distribution changed in 2018/19 with the introduction of the UEFA coefficient, so that TV pool is much less important than it was before. This rewards historically successful clubs rather than those with larger national TV rights deals.
Unsurprisingly, the highest prize money went to 2018/19 Champions League winners #LFC €60m, followed by runners-up #THFC €55m and semi-finalists #FCBarcelona €46m and #Ajax €44m.
UEFA coefficient is based on performances over 10 years, including bonus points for winning UEFA tournaments. The €585m pot is divided into shares with each worth €1.108m, so the highest ranked club (#RealMadrid) got €35.5m and the lowest (AEK Athens) €1.1m.
Despite English TV rights being the highest in Europe, #PSG and #FCBarcelona had the largest TV pool payments with €24m & €23m respectively, followed by #MCFC €21m, due to a combination of position in previous season’s domestic league and progress in 2018/19 Champions League.
Europa League payments are much lower. Each club in group got €2.75m plus €570k for a win & €190k for a draw. Additional prize money: group winners €1m, runners-up €0.5m, last 32 €0.5m, last 16 €1.1m, quarter-final €1.5m, semi-final €2.4m, final €4.5m & winners €8.5m.
Highest Europa League payments by far went to English clubs, winners #CFC €46m and runners-up #AFC €39m, followed by Eintracht Frankfurt €27m, Rennes €20m, Villarreal €18m and Sevilla €17m.
The TV pool is more influential in the Europa League, as the pot here is twice the size of the UEFA coefficient pot, whereas it is the opposite situation in the Champions League.
The highest 2018/19 Europa League prize money went to winners #CFC €18m, followed by finalists #AFC €14m, then semi-finalist Eintracht Frankfurt €10m. The other semi-finalist, Valencia, only earned €6m, as they dropped down from the Champions League.
The UEFA coefficient payment in the Europa League is significantly lower than the Champions League, e.g. the highest ranked club in the Europa League #CFC only earned €3.4m, which is less than 10% of the highest ranked in the Champions league, #RealMadrid €35.5m.
The Europa League TV pool payments serve as a reminder that the highest TV rights in Europe are in England with #CFC €22m and #AFC €19m by far the highest, exacerbated by both clubs reaching the final. Next highest were Eintracht Frankfurt €13m and Rennes €12m.
The difference in earnings between the Champions League and Europa League is evident in England with those in Europe’s leading tournament receiving a good €50m more: #LFC €111m, #THFC €102m, #MUFC €93m and #MCFC €93m compared to #CFC €46m and #AFC €39m.
Incredibly, Champions League winners #LFC would have earned even more than their €111m if they had finished higher than 4th in the previous season’s Premier League, as this restricted the first half of their TV pool to €3.4m, compared to champions #MCFC €13.7m.
In the Europa League #CFC and #AFC had almost identical records. There were two reasons why the Blues €46.4m earned €7.4m more than the Gunners €39.0m: (1) winning the trophy meant €4m more prize money; (2) TV pool was €3.4m more.
Benefiting from reaching the Champions League semi-final, the second highest UEFA coefficient and a good TV pool payment, #FCBarcelona earned €118m, the highest in Europe. Despite exiting the CL at the group stage, Valencia’s run to Europa League semi-final generated total €57m
#RealMadrid €85m almost earned the same as Atletico Madrid €86m, as their higher UEFA coefficient just about compensated for a lower TV pool (finished one place behind Atleti in the 2017/18 La Liga).
All three Spanish clubs in the Europa League won their groups, boosting earnings by €1m apiece. Highest distribution went to quarter-finalists Villarreal €18.3m, followed by Sevilla €16.8m and Real Betis €13.3m.
Although they disappointingly exited the Champions League at the last 16, #FCBayern still earned a healthy €83m, helped by their high UEFA coefficient €33m. Two other German clubs, Borussia Dortmund and Schalke 04, also reached the last 16, earning €66m and €65m respectively.
Borussia Dortmund €66m received €17m less than FCBayern €83m, even though they both reached the same stage (last 16) of the Champions League, partly due to a smaller TV pool (4th place in 2017/18 Bundesliga), but mainly a lower UEFA coefficient (€22m vs. €33m).
Eintracht Frankfurt’s thrilling run to the Europa League semi-final (including 6 group wins) earned them €27m. Bayer Leverkusen’s €15m was the 7th highest distribution in the Europa League, even though they only reached the last 32.
#Juventus €96m was by far the highest earnings in Italy, around €40m more than the other Champions League clubs: Roma €58m, Napoli €57m and Inter €51m. The Europa League representatives, Lazio and Milan, only received €15m apiece.
#Juventus benefited from the highest UEFA coefficient €30m (around twice as much as the other Italian clubs), prize money (for progressing one round further) and TV pool (for winning the previous season’s scudetto).
Two Italian clubs were eliminated from the Champions League after the group stage, but dropped down to the Europa League, with Napoli and Inter earning €6.7m and €3.2m to add to their Champions League distributions.
#PSG and Lyon earned good money for reaching the Champions League last 16, receiving €86m and €70m respectively. They both have a solid UEFA coefficient (PSG €27m and Lyon €21m), while the French TV pool is only split between 3 clubs.
Although Monaco had a disastrous 2018/19 Champions League (1 draw and 5 defeats in the group), they still received €41m, partly due to a high TV pool €18m, as they finished second in the previous season’s Ligue 1.
Three French clubs qualified for the Europa League group stage, but only Rennes went further, reaching the last 16, resulting in a €20m payment. The others, Bordeaux and Marseille, both earned €12m.
Portuguese clubs earned very well from the Champions League, as Porto received €81m for reaching the quarter-final, while Benfica got €54m (including €4m from the Europa League after dropping down from Europe’s premier tournament).
#Ajax’s glorious run to the Champions League semi-final earned them €79m, restricted by the very low Dutch TV deal, resulting in a TV pool payment of only €1.2m. PSV received a solid €29m, even though they went out at the group stage, largely due to high coefficient €11m.
In Ukraine Shakhtar Donetsk earned €47m, mainly due to regular Champions League qualification, which has produced a €25m UEFA coefficient payment. Dynamo Kiev received €11m for reaching the Europa League last 16.
Two Moscow clubs, CSKA and Lokomotiv, earned €37m and €23m respectively from the Champions League, despite going out at the group stage. Zenit Saint Petersburg only got €12m for reaching the Europa League last 16.
Club Brugge, the sole Belgian club in the Champions League, earned by far the most with €32m. The three representatives in the Europa League (Genk, Standard Liege and Anderlecht) only received between €6m and €9m.
Big difference in Turkey between the Champions League, where Galatasaray received €32m, and the Europa League, where the earnings were Fenerbahce €10m, Besiktas €8m and Akhisarspor €5m.
In the Czech Republic Viktoria Plzen earned a tidy €31m (including €0.6m after dropping down to the Europa League). Slavia Prague got €10m for reaching the Europa League quarter-finals.
The Swiss representative, Young Boys Bern, earned €27m in the Champions League, even though they finished bottom of their group, while FC Zürich got €10m for reaching the last 32 in the Europa League.
After 6 defeats in the group, Greek side AEK Athens earned the least of the 32 clubs to qualify for the group stage, as they got no prize money. This was not that much more than the €13m Olympiacos earned for reaching the Europa League last 32.
No Austrian club qualified for the Champions League group stage. In the Europa League Red Bull Salzburg earned €13m for reaching the last 16, while Rapid Vienna got €8m for reaching the last 32.
The two big Glasgow clubs both competed in the Europa League with Celtic earning €10m for reaching the last 32, while their rivals Rangers got €6m after going out at the group stage.
Looking at the Nordic clubs as a whole (all of whom competed in the Europa League), the highest earners were FC Copenhagen (Denmark) €9m, followed by Malmö FF (Sweden) €8m, then the Norwegian clubs, Rosenborg and Sarpsborg 08, both €6m.
These 2018/19 figures once again emphasise the huge difference between earnings in the Champions League and the Europa League. It surely is not news to anyone by now, but it could be argued that the much discussed Super League has already arrived by stealth.
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