London is one of the few cities they turn a profit in, thus a cornerstone of their case to investors that they CAN turn a global profit
That's why their threats to leave London are empty and why they're fighting every ruling tooth and nail to preserve their imbalanced model here
That's why their threats to leave London are empty and why they're fighting every ruling tooth and nail to preserve their imbalanced model here
They're stuck in a very dangerous, but rather fascinating position. Where London leads, other non-US mega-cities will follow.
London is both their poster-child, and their Achilles' heel.
London is both their poster-child, and their Achilles' heel.
Something to remember with EVERYTHING Uber will put out now in PR and comms terms is that NONE of it is aimed at the riders. It'll be aimed at:
1) Reassuring investors that the Uber model isn't broken
2) Applying political pressure to try and override/change legislation
1) Reassuring investors that the Uber model isn't broken
2) Applying political pressure to try and override/change legislation
We'll now see Uber pressuring London riders to start commenting on social media about how amazing and critical to them Uber is.
What those riders won't realise is this is because RIGHT NOW, they're not Uber's customers. Venture capitalists are.
Riders are part of the product.
What those riders won't realise is this is because RIGHT NOW, they're not Uber's customers. Venture capitalists are.
Riders are part of the product.
