Let's go #IndianStartupStories 🚀
Ep.1 Simsim
🤔 - Social Commerce Startup
🌐 - July 2019
👨💻 - @Arbit_bugs, @vashishthasays (Both ex-SVP, PayTM), @kunalsurizz (ex-COO, MD FoodPanda India)
💸 - $16M in 3 rounds
📈 - 1M+ installs on Play Store
RT Pls
1/
Ep.1 Simsim
🤔 - Social Commerce Startup
🌐 - July 2019
👨💻 - @Arbit_bugs, @vashishthasays (Both ex-SVP, PayTM), @kunalsurizz (ex-COO, MD FoodPanda India)
💸 - $16M in 3 rounds
📈 - 1M+ installs on Play Store
RT Pls
1/
Login Experience:
- FB + Mobile No.
- Option to Skip Login as well, which is required to explore more features like Follow Experts, Save Products, Add to Bag etc.
- Constant push for language as 70% of its customers is coming from outside of the top 10 cities in India.
2/
- FB + Mobile No.
- Option to Skip Login as well, which is required to explore more features like Follow Experts, Save Products, Add to Bag etc.
- Constant push for language as 70% of its customers is coming from outside of the top 10 cities in India.
2/
Main Screen:
- 40–45% of the screen is covered by search + categories + offers. Making it only a single product to be seen on 1st screen.
- Pretty cool feature here is to show 'Recently Viewed' videos. I could see at least 20–25 of my last viewed videos in this section.
3/
- 40–45% of the screen is covered by search + categories + offers. Making it only a single product to be seen on 1st screen.
- Pretty cool feature here is to show 'Recently Viewed' videos. I could see at least 20–25 of my last viewed videos in this section.
3/
Main Screen:
- All different sections like 'Men's fashion', 'Electronics', get loaded on 1st screen itself with no distinction among each other. Took me couple of minutes to realize it's not a bug.
Couldn't understand reason, probably building better UX is not priority rn.
4/
- All different sections like 'Men's fashion', 'Electronics', get loaded on 1st screen itself with no distinction among each other. Took me couple of minutes to realize it's not a bug.
Couldn't understand reason, probably building better UX is not priority rn.
4/
Video Buying Experience
- TikTok like screen with horizontal left/right options.
- Typical Video Length: 1–3 mins
- People from all of background sell products - some hired professionals, some asked friends to shoot, some did it in studios & some clicked own selfie videos.
5/
- TikTok like screen with horizontal left/right options.
- Typical Video Length: 1–3 mins
- People from all of background sell products - some hired professionals, some asked friends to shoot, some did it in studios & some clicked own selfie videos.
5/
Constant highlighting of Discounts + Easy Returns (+ Free Shipping) on every step of user journey.
6/
6/
- Payments surprisingly have options of only PayTm or COD (No UPI, GPay etc).
- Search is really bad, I searched for 'Jeans' & 'Flip Flop' which wasn't available, but there was no clear message explaining 'it isn't available'. Also, Video results were same for both searches.
7/
- Search is really bad, I searched for 'Jeans' & 'Flip Flop' which wasn't available, but there was no clear message explaining 'it isn't available'. Also, Video results were same for both searches.
7/
- App is pretty clean in terms of UX, does what it meant to do without much clutter.
- Simsim now has 1200+ influencers, all of them get commission for each item they sell. Simsim handles the inventories itself & partners with other logistic players to deliver products.
8/
- Simsim now has 1200+ influencers, all of them get commission for each item they sell. Simsim handles the inventories itself & partners with other logistic players to deliver products.
8/
- I assumed there'd be mostly non-branded products but to my surprise there were multiple branded products too like JBL, Philips, Beardo etc. This could be because people in smaller towns trust big brands more.
- This is such a great feat for a 7-month-old startup tbh!
9/
- This is such a great feat for a 7-month-old startup tbh!
9/
- That's it for this Ep 1 of #IndiaStartupStories
PS - I'm not a startup expert, this series is just my observation. I write these after using apps for few hours, using almost all the features & maybe doing some transactions/ordering too!
Do share your feeback! :)
10/10
PS - I'm not a startup expert, this series is just my observation. I write these after using apps for few hours, using almost all the features & maybe doing some transactions/ordering too!
Do share your feeback! :)
10/10
