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1/ “60% of Spotify’s subscribers were "free" users, which is "the only way we’re going to be able to achieve our goal of getting billions of fans onto the platform, and getting the entire music industry to the [financial] size we think it should be.” rollingstone.com/music/music-fe…
2/ AMZN and GOOG are trying to create low cost customer acquisition for subscriptions. Here is an example of a SAC/CAC calculation for Spotify’s Freemium music push. Do you agree? medium.com/@anuj.shah/how… Some analysts oddly claim GOOG and AMZN are more focused on an ad model. 
3/ “Spotify’s advertising revenues in the same 12 months, which weighed in at $640M– around 16 times smaller than Amazon’s equivalent figure, and 50 times smaller than Google’s.” 207M worldwide SPOT monthly active users, including 96M paid subscribers. Sometimes COGS is CAC/SAC.
4/ Luminary will use a Spotify-style freemium for podcasts. Nonsubscribers access advertising-supported podcasts and there is a free trial option. The relationship between conversion rate and COGS (after ad revenues) is critical to positive unit economics. theverge.com/2019/4/22/1851…
5/ Did the Spotfy unit economics calculation in 2/ above properly take advertising revenue into account in determinng CAC/SAC? What will the entry to GOOG and AMZN into the streaming market do to (1) the # of free users who can potentialy convert (CAC/SAC) and (2) the churn rate?
