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The #WE scandal surrounding Cnd. PM Justin Trudeau (& Finance Minister Bill Morneau) broke at the end of June. June 26 2020: "Trudeau accused of cronyism over giving #WE Charity a contract to run $912-million student #volunteer program".

theglobeandmail.com/politics/artic…
"#WE Day events for young people [] frequently feature Mr. Trudeau & his wife, Sophie Grégoire #Trudeau, as #keynote speakers. Ms. Grégoire Trudeau is a volunteer "#ambassador and ally” of the WE Well-being initiative."

Grégoire Trudeau's daughter, Ella-Grace, & her mother-in-law, Margaret #Trudeau – spoke at an indoor WE Day event in March 2020, attended by 13,000 people. Margaret Trudeau received $250k for 28 event appearances (since 2016) from sister co. #MetoWe.

Filmmaker Alexandre #Trudeau (JuJu Films), brother of Justin, received $32,000 for 8 #WE events.

#NonProfitIndustrialComplex
#InterlockingDirectorate

June 26 2020: "Trudeau declined to say how much of the 912 million would go WE Charity for administration costs. He also said it was the public service that concluded the charity is the only org. in Canada that has the scale" to deliver the #volunteer program.

#UN / #WEF #SDGs
#NDP ethics critic Charlie Angus: "I find it extraordinary that Canada's civil service would come to the PM & say, 'Listen, we’re not equipped to deliver programs for the #Canadian people. You should #privatize it & give it to a group that's very close to you,'"

#WEF/#UN #SDGs
June 26 2020 con't: "Mr. Angus said he’s concerned that WE Charity’s work would presumably be exempt from federal Access to #Information laws & that the organization will be gathering large volumes of #personal #information on #participants."

#WE #Data harvesting of youth
The 912-million grant program offered 5 levels of payment ranging from $1,000 to $5,000, offering $1,000 for each 100 hours of volunteer work completed between June 25 & Oct. 31, 2020.

912-million for a #VOLUNTEER program. The irony of this has been lost on the public.
"While #MEtoWE’s commitment is to donate a min. 50% of its proceeds to WE Charity, for the past 4 yrs, it has donated 90% of its yearly #profits & in-kind #revenue to #WECharity. The balance is re-invested into the social enterprise to further grow its social mission..."
#WE "#Charity":

Jump forward to July.

July 22 2020: "Trudeau gov. contract for $912M student program was with WE Charity’s real estate holding foundation"

The #WE "Charity" owns 50 million dollars worth of prime real estate in Canada.

#NGORacket

nationalpost.com/news/property-…
#Media omits to cover the partnership between WE & the #UnitedNations (which partnered with the World Economic Forum on June 13 2019) & it's ties to the ruling class. #WEF

Not surprising - The Globe and Mail is one of the WE Charity media partners.

we.org/en-CA/our-work…
#WE exploits youth. They lure the youth in with celebrity - w/ the full understanding - that we now live in a society where the manufactured #distraction of #celebrity has become both a #fetish & #pathology. This is a key strategy shared by #UN & #NPIC.

theartofannihilation.com/the-manufactur…
The 2015 exposé “Unleashing #Voluntourism” produced by the Canadian Public Broadcasting was originally scheduled to air on March 19 2015. The following clip is 1 of 2 deleted clips “Volunteers Unleashed: suppressed #MetoWe clip #1″:

More info. that will not be disclosed by #media:

"Backed by Jeff Skoll, visionary social entrepreneur: Founder of the #Skoll #Foundation and the Skoll Centre for Social Entrepreneurship at Oxford University, Jeff Skoll provided the mentorship and start-up funds for #MEtoWE."
"We were unbelievably lucky to find someone who didn’t care about $ returns—only rigorous evidence-based social impact & "#stock #options in a better world." #Skoll & his sen. team joined our board of directors for #MEtoWE..."

#WEscandal is not an exception - it is the norm.
The UN WE Day (2017, 2018, 2019), held in partnership w/ UN agencies is co-partnered w/ #Unilever, #Walgreens, #Allstate. Presenting partner is DHL, Gold partner: #Nutrien, supporting partner: Pela.

[Internal doc. source & text: Justin Ling, VICE article]

#YouthExploitation
Corporate partners/funders exercise damage control:

July 23, 2020: "#Virgin (Richard #Branson) suspends WE Charity donations, #Telus drops partnership, as sponsors review ties"

#WE #Economy w/ Holly Branson (featured with "Princess" Beatrice)

theglobeandmail.com/politics/artic…
WE founder Craig Kielburger is a NYT bestselling author. In 2008 he was named a Member of the Order of Canada by the Gov. Gen. of Canada. He has been awarded by the World Economic Forum (#WEF).

WEF: architect of the #FourthIndustrialRevolution, #GreatReset #GlobalShapers
Craig Kielburger held a seat on the board of Collectively.org

"Collectively was formed at the World Economic Forum (#WEF) by a collection of leading multinational orgs. & corporations to launch a #media company"

Upon partnership w/ UN, #WEF was placed at helm of SDGs.
More irony.

Craig #Kielburger is KPMG's "inaugural Social Innovator in Residence to assist with strategies & opportunities to achieve both profit & purpose" (Employed2018 – Present)

#KPMG provides Audit, Tax, & Advisory services.

Oct 6 2015 video:

#WE co-founder Marc #Kielburger is also a bestselling author. He is also a recipient of the Order of Canada. Chosen by the #WorldEconomicForum as one of the world's "Young Global Leaders, he has also been inducted into Canada’s "Walk of Fame".

WEconomy:

weconomybook.com
The Kielburger bros. are the Canadian version of Jeremy Heimans, co-founder of #Avaaz/#Purpose - a #behavioural #change PR firm (#NewPower) (offices on 6 continents) that harnesses momentum for clients. Clients include heavy hitters including the UN.

virgin.com/richard-branso…
Going a bit further, Branson's B Team NGO (co-founder of We Mean Business) is actually registered to the Purpose PR firm NY office. The B Team partnered w/ Natural Capital Coalition et al. to achieve the financialization of nature w/ UN, WWF, WEF et al.

But let's get back WE.
[Correction above - back "to" #WE]

WE internal doc. [Source: Justin Ling, published at VICE]

"... internal PowerPoint presentations [] reveal that by summer 2017, ME to WE boasted some 206 active partnerships with an annual revenue of $47.5 million."

vice.com/en_ca/article/…
"#WE’s programs are present in some 18,000 #schools throughout North America. WE also partnered with #Dow #Chemical to help middle & high school students 'develop solutions to the world's largest #sustainability issues.'"
Another excerpt from Ling's article:

"Garbage bag company #Glad announced in 2018 that anyone using its chosen hashtag or buying specific trash bags would “trigger a donation to #WE Charity,” capped at $315,000."

#GivingTuesday: founded by #NewPower co-author Henry Timms.
Here we need to add that #WEconomy co-author Holly #Branson is a senior exec. at the #Virgin Group, working across all Virgin corps. She also serves as co-chair of #We Day UK.

#FauxMovements to protect & expand #capital.
#SocialEngineering
#Spectacle

we.org/en-GB/our-work…
Lo & behold...yet par for the course...

here we have - Holly #Branson (Virgin, WE) - with Jeremy Heimans

"New Power" – "The ability to harness the connected crowd to get what you want"
– Jeremy Heimans, co-founder Purpose/Avaaz, B Team Expert

theartofannihilation.com/purpose-goes-t…
Heimans (#Avaaz/#Purpose) to Holly #Branson (Virgin Group /#WE): "Our books are like brother and sister."

#Purpose - "organizing people not as citizens but as #consumers"

"...the movement felt ownerless — and this was the source of its strength…." - Heimans & Timms, #NewPower
#Media focuses on the real estate aspect of the #WECharity racket. They fail to touch upon the most grotesque element of all: studying #youth like lab rats - while serving them on a silver platter to their #predatory corporate benefactors to be shaped/molded into eager consumers.
While #Virgin has been framing its response & relationship w/ #WE as follows:

"Virgin Atlantic Airways said it is suspending its #sponsorship of the embattled organization..."

- know that it's actually a #partnership.
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